Social media is the new way to build a following in the community. The beauty of social media – and the internet, of course – is that now your “community” can be worldwide. No longer are you relegated to local customers attracted with yellow pages ads, billboards, magazine spreads, and TV commercials. The number of social media platforms available is large: Facebook, Twitter, and LinkedIn are the most well-known, but there is also Instagram, Pinterest, Yelp, and many others. If you aren’t using at least one of these forms of social media, you’re missing out on valuable business opportunities.
Before you start blogging, tweeting, and post to Facebook, however, make sure you’ve done the basic foundational work that is necessary to ensure your social media success.
