If you feel that you don’t have the time or resources for in-depth surveys with numerous questions, you could use the Net Promoter Score (NPS) instead.
The NPS is based on the idea that the answer to a single question will give you all the information you need to determine how satisfied your customer are.
Topics: john shepperson, oates co, detractor, nps, promoter, customer satisfaction, survey, net promoter score, passive, loyalty
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