Oates and Company Blog


5 Tips for Using Sage CRM to Improve Customer Service

Posted by John Shepperson | Jun 24, 2015 2:00:00 PM

Are you thinking about a customer relationship management (CRM) system? As you consider, you probably have one huge question: How will it help my business?

The following tips will help you use a CRM system to build customer relationships and increase the quality and value of your business through improved information management. 

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Topics: Sage, customer relationship management, sage crm, crm, integration, john shepperson, oates co, social media, email marketing



When Should You Get CRM Software? Now.

Posted by John Shepperson | Mar 31, 2015 11:00:00 AM

Customer relationship management (CRM) software is a necessity when it comes to creating, understanding, and managing customer relationships.

Is CRM software right for you? If your business has any of the following things, the answer is yes. 

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Topics: customer relationship management, crm, john shepperson, oates co, twitter, facebook, social media, linkedin



Building a Following with Social Media

Posted by John Shepperson | Aug 11, 2014 11:00:00 AM

Social media is the new way to build a following in the community. The beauty of social media – and the internet, of course – is that now your “community” can be worldwide. No longer are you relegated to local customers attracted with yellow pages ads, billboards, magazine spreads, and TV commercials. The number of social media platforms available is large: Facebook, Twitter, and LinkedIn are the most well-known, but there is also Instagram, Pinterest, Yelp, and many others. If you aren’t using at least one of these forms of social media, you’re missing out on valuable business opportunities.

Before you start blogging, tweeting, and post to Facebook, however, make sure you’ve done the basic foundational work that is necessary to ensure your social media success.

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Topics: Blog Posting, customers, john shepperson, oates co, twitter, facebook, pinterest, instagram, social media, prospects, community



Is Your Business Making These Marketing Mistakes?

Posted by John Shepperson | Jul 15, 2014 11:00:00 AM

The amount of conflicting information floating around out there can make it difficult to decide in which direction to take your business’s marketing strategy. Marketing, as you can imagine, is not a one-size-fits-all matter, and what works for one type of business won’t work for another. In fact, what works for a company in, say, Chicago, might not work for the same company in San Antonio.

There are, however, a few “marketing don’ts” that span all industries – make sure that you steer clear of these errors.

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Topics: social media, Quiznos, Dos Equis, Old Spice, android, iphone, unique selling position



Make Marketing More Fun

Posted by John Shepperson | Jun 1, 2014 1:00:00 PM

Does owning a business sometimes feel like a hassle? Especially marketing, where it seems like the great market campaign that you put out last week is already obsolete? Or that your advertising doesn’t seem to be being seen?

Fortunately, when it comes down to marketing, there are some tips about the best way to get your product out there with much less frustration and way more fun.

RollerCoaster

Keep these next ideas in mind when you plan your future marketing goals:

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Topics: marketing, john shepperson, oates co, twitter, facebook, pinterest, instagram, social media, youtube, consumer, marketing campaign, marketing strategy



You're Missing Out if You Aren't Utilizing Technology

Posted by John Shepperson | May 25, 2014 1:00:00 PM

There are more ways than ever to promote your business and help it thrive in today’s business world. Technological advantages have made it easier to get and keep your business out there in the public mind/eye; if you don’t take use these ideas, you’re only hurting yourself – so keep reading to learn about a few technological examples that will help you with your business plans.

Social Media

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Topics: technology, tablets, twitter, facebook, pinterest, google+, instagram, smart phone, google plus, tango, skype, social media



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