Customer relationship management (CRM) software is a necessity when it comes to creating, understanding, and managing customer relationships.
Is CRM software right for you? If your business has any of the following things, the answer is yes.
Outside Sales Representatives
Outside sales representatives travel, so they have to manage relationships with customers on the fly, taking contact information and doing lead management from cars and hotel rooms. Without a good customer relationship management system, this scenario creates opportunities for lost leads, lost opportunities, and lost revenue. Modern CRM software, with mobile- and cloud-based services, is designed to facilitate easier information entry and management no matter where you are. It’s almost designed for use with mobile devices.
Social Media Marketing
No matter what size your business is, social media creates unique issues for both salespeople and marketers. Facebook, Twitter, and LinkedIn are the main social media platforms, but others – like Instagram and Pinterest – are important based on your audience. Whoever your audience is, however, social marketing has multiple channels with vast amounts of information and relationships for your business systems to manage. A good CRM will take all of these online locations, integrate them, and create a manageable presence for your marketing team to control and engage customers.
Growth into New Competition
When it comes to competition, every industry sits in a profit margin range. If you want to move into a higher level of earned profits – from the $500,000 - $999,000 yearly profit level into the million-dollar profit range, for example – new software is a good place to start. Implementing and integrating a CRM into your current business system can give you the leverage you need to cultivate better customer relationships and make more sales.
Since all businesses should have an online media presence and most are striving to grow, a customer relationship management system is a necessity. Please contact Oates & Company for more information about getting CRM software.
You can also read another blog post about CRM here.
