Oates and Company Blog


Customer Relationship Management Is a Boon to Every Business

Posted by John Shepperson | Mar 3, 2015 11:00:00 AM

Customer relationship management (CRM) software is useful to any business that markets to, sells to, or interacts with a large number of consumers.

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Topics: automation, customer relationship management, marketing, efficiency, software upgrade, crm, john shepperson, oates co, customer service



These Mistakes Will Come Back to Haunt You

Posted by John Shepperson | Jul 28, 2014 11:00:00 AM

As we like to say, our current economy certainly doesn’t make it easy for small businesses to survive out there. Despite the fact that you’re well aware of this, however, there might still be mistakes that you’re making in your business model that could eventually end up costing you “big time” down the road.

Are you making these mistakes?

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Topics: oates, marketing, john shepperson, oates co, consumer, marketing campaign, economy, mistakes, mass merchandiser, customer loyalty



Color Yourself Trendy

Posted by John Shepperson | Jun 22, 2014 1:30:00 PM

You know that in running a business, there is always a mix of difficult times and easier times. You have probably found that figuring out how to be the best in the business is one of the more difficult times – in our fast moving world with short attention spans and an overabundance of marketing messages, how do you get yourself and your product/service on the map?

Our advice: COLOR

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Topics: oates, advertising, marketing, john shepperson, oates co, attitude, appearance, trendy, color



Make Marketing More Fun

Posted by John Shepperson | Jun 1, 2014 1:00:00 PM

Does owning a business sometimes feel like a hassle? Especially marketing, where it seems like the great market campaign that you put out last week is already obsolete? Or that your advertising doesn’t seem to be being seen?

Fortunately, when it comes down to marketing, there are some tips about the best way to get your product out there with much less frustration and way more fun.

RollerCoaster

Keep these next ideas in mind when you plan your future marketing goals:

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Topics: marketing, john shepperson, oates co, twitter, facebook, pinterest, instagram, social media, youtube, consumer, marketing campaign, marketing strategy



Let Your Customers Do the Talking

Posted by John Shepperson | Nov 1, 2013 7:40:00 AM

You have a great business. Your products are state of the art and your services are unmatched. So how do you make sure that people know about your business and come to you when they need your products and services?

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Topics: oates and co, build customer relationships, customer testimonial, advertising, testimonials, word of mouth, marketing, competition



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