Customer relationship management (CRM) software is useful to any business that markets to, sells to, or interacts with a large number of consumers.
CRM software collects and stores all of your customers’ information – name, address, billing info, customer service requests, current orders, and past orders, among other things. With this information, you can offer exceptional customer service and increase employee efficiency. Because customer service representatives can see all of the information they need in one place, they don’t have to spend time searching for information, and the customers don’t have to wait. Customers are happy, and your employees have more time to devote to other tasks.
Good customer service continues with CRM software’s automation options. Follow up service activities, such as an email to inquire about a customer’s satisfaction, can be set to send one week after a completed purchase, for example.
The key to good marketing is reaching the right people at the right time. Customer relationship management software collects customer information that pertains to marketing as well. It can, for example, determine and make note of how a customer interacted you across various channels, including your website, customer service phone line, email, social media, direct mail, etc. By collecting this information and analyzing it, you can see where your marketing campaigns may be falling short. You can also track both sales and marketing information to see if your marketing strategies are driving sales or if something else is causing people to purchase your product or service.
Do you manage a lot of customer information but aren’t sure if your customer service is as good as it could be? Contact Oates & Company for more information about getting a CRM software system.
In addition, you can read more about CRM software here.
