Oates and Company Blog

You know that in running a business, there is always a mix of difficult times and easier times. You have probably found that figuring out how to be the best in the business is one of the more difficult times – in our fast moving world with short attention spans and an overabundance of marketing messages, how do you get yourself and your product/service on the map?

Our advice: COLOR

What about it?

Color: Your Walls

One of the ways to be a trendy business is to work on the appearance of your building, because people notice things that jump out at them, much like a bright orange wall or a wall with a mural on it. As a consumer yourself – and you probably don’t even realize you’re doing it – you often judge companies by the neighborhoods they're in, the type of people that shop there, and what they look like, or their "curb appeal." People are drawn to appealing places, and choosing an interesting color can make your business more appealing.

Color: Your Company 

Are you advertising yourself in newspapers? Emails? On Google? It doesn’t matter, really – what matters is what people see when they see your advertisement. Just like a building, your company needs catchy colors, a memorable logo, an easy to say catchphrase. Intrigue people. It doesn’t matter whether they’re in the market for your product or not; if you’re intriguing enough, they’ll look at your ad anyway. And if it’s really good, they’ll tell their friends.

Color: Your Attitude 

One of the greatest ways to bring attention to yourself is to change your attitude. If you want to have a successful, trendy business, you need to shine. You need to believe in yourself and what you’re doing and selling. You need to have good employees who also believe in what you’re doing and selling. You need to then take that positive attitude about yourself and your business and project it out into the world. Confidence is something others respond to, and if you’re confident in who you are and what you’re doing, you’ll attract customers.