There are more ways than ever to promote your business and help it thrive in today’s business world. Technological advantages have made it easier to get and keep your business out there in the public mind/eye; if you don’t take use these ideas, you’re only hurting yourself – so keep reading to learn about a few technological examples that will help you with your business plans.
Social Media
Facebook. Twitter. Pinterest. Instagram. Google Plus. These are all examples of social media, and we know you’ve heard of them. Why are they good to use?
Because everyone else uses them! It’s a free – all the aforementioned social media networks are free – way to promote your business to your desired demographic. All it takes is knowing what your target demographic is, which social media outlet they use, and what you’re trying to sell them.
Start a Facebook page with a coupon code for your website. Post some pictures of people using your products or services. Respond to posts on your wall. Do the same with the other forms of social media and your business will be visible to more people than you can possibly imagine.
Smart Phones and Tablets
Another great way to use technology to your advantage is through portable devices such as an iPads/iPhones. Creating an application doesn’t have to be difficult – you can create an app that allows people to shop your website, or you can create a game that is based on your product or service. Whatever you choose to do, keep it simple, keep it inexpensive, and make sure it’s easily associated with your business.
Smart phones and tablets also give you the option of working while on-the-go. While we’re not advocating skipping the beach with your family for work, portable technology does allow you to be more flexible with when and where you work.
Skype and Tango
Out of town when an important meeting is scheduled? Have a meeting with your boss immediately after a meeting with a client? Skype or Tango can help – when you aren't around for an important meeting or one of many other times that you need to be with other people discussing business, live conversations via video messengers are the answer. You no longer have to be face to face with someone to be, well, face to face with someone. There is nothing unprofessional in conversing about business through these options, so long as you really couldn't be there and aren’t just being lazy.
For more information on how to utilize these forms of business advancement, please feel free to contact Oates & Company today.
